Forza Promotions is a Victoria BC based event planning firm. With 20 years of industry experience in sports entertainment, fundraising, student events, destination travel and club crawls. Whether we’re collaborating with a brand, concept, or pre-existing event our drive to ensure a memorable result will be ubiquitous.

Meet our team


John Wilson – Chairman

John Wilson is the President and CEO of The Wilson’s Group of Companies. Born and raised in Victoria, John graduated from the Business Administration program at the University of Victoria. Since 2008, with John’s leadership, sales have increased 150% and the fleet has expanded from 40 buses to more than 140. In addition to its core business offering of bus charters and rentals, the company has added Gray Line Sightseeing, YYJ Airport Shuttle and BC Ferries Connector services to its group of companies. The company also operates an eight-bay mechanical, body shop, and washing facility. Under the Wilson’s Group umbrella, Wilson’s operates the Capital City Station, the Capital City Café, and their new Wilson’s Customer Experience Call Centre.

Through The Wilson’s Group, John has become well-known as an active community leader, sponsor and endorser of Vancouver Island sports teams and athletics. He has been actively involved in the sports community for many years as a coach, player and fan. In 2006 he took that passion to a new level when he purchased the Peninsula Panthers Junior B Hockey Club turning it into a profitable entity. After a brief hiatus from ownership, he returned to the Panthers where he continues as co-owner of the team. In 2014, John also joined the ownership group of the Victoria Grizzlies Junior A Hockey Team and serves as President and Governor. Most recently John, along with three others, formed the local ownership group for the Victoria HarbourCats. The Wilson’s Group also recently purchased the baseball naming rates to the home of the HarbourCats, with the historic park now named The Wilson’s Group Stadium at Royal Athletic Park for all baseball events.

John is currently the Vice Chair of the Greater Victoria Chamber of Commerce, and President of Victoria’s SKAL Club. He also serves as a Board Member of the City of Victoria’s Economic Development and Downtown Prosperity Task Force, Tourism Victoria’s Transportation Committee, Motor Coach Canada, and the Langford Economic Development Sport and Rec Committee.


Shaun Cerisano – Managing Director

Shaun graduated with an Advertising Diploma from Loyalist College, culminating in a semester long internship with World Wrestling Entertainment Canada. Following his internship, Shaun was hired on as a marketing assistant based in their Toronto offices. Shaun will enthusiastically tell you his favourite experience was working on WrestleMania X8, a sports entertainment spectacle that drew over 65,000 people to the SkyDome in Toronto. This passion for top notch events and entertainment has continued throughout Shaun’s life and career.

In 2009, when learning of his Dad’s heart condition, Shaun transitioned into a world of fundraising. Shaun has successfully raised millions of dollars for charity all across Canada, that has included collaboration with celebrities, professional athletics, politicians and business leaders.

Today, Shaun lives in Victoria BC where he’s continued his fundraising career while being active in the community as Chair of The Chamber of Commerce’s Prodigy Group in 2017, and Co-Founder of TP the Town Victoria, an initiative that has raised over 150,000 rolls toilet paper for The Mustard Seed Foodbank.

Shaun is excited to partner with John, using his passion and experience to foster a culture of unique community minded entertainment options for the city he is proud to call home.


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